Volvo Ocean Race Game wins Dutch Game Award for best advergame

unitedgames

At the Dutch Game Awards 2009, the Volvo Ocean Race Game has won the award for best Advergame. The browserbased massive multiplayer online game has been played by more than 220.000 players from around the globe, and has been an astonishing succes. The entire team is very proud to have won this award.

Marijn Harinck, CEO: “Winning this Dutch Game Award is solid proof of the succes of the game and fantastic for Volvo, our players and ofcourse United Games. We’ve proven that a game can actually create ‘brand value’ for a brand. It also shows that traditonal marketeers will have to adapt to new forms of marketing, in which online games will have a very important role.”

For more information about the game: www.unitedgames.info/games/volvo-ocean-race-game/